~ From vagina candles to vibrators.
Gwyneth Paltrow’s Goop announced the launch of its first self-branded vibrator on Sunday, just in time for Valentine’s Day.
Priced at $95, the “luxuriously designed and distinctively shaped” double-sided wand is cast in millennial pink and cream with gold accents — and, according to Goop’s press release, is intended as “something you’d leave on your nightstand as a functional objet d’art, if that’s your thing.”
It’s a natural next step for a brand that’s endorsed jade eggs and vaginal steaming, devoted an entire episode of its “Goop Lab” Netflix series to the female orgasm and spotlighted a $15,000, 24-karat gold vibrator in its roundup of “not so basic sex toys” in 2016.
And of course, it sold out in a single day.